First played in 1968, the Peach Bowl, so named because it was played in Atlanta, Georgia, picked up the Chick-fil-A name in 1997. Known as the Chick-fil-A Peach Bowl until 2006, this game pits a team from the ACC against a team from the SEC. This year’s match, to be played on New Year’s Eve between Florida State and South Carolina, will have more than its share of non-Southern viewers trying to figure out how to exactly to pronounce the name of the super-delicious chicken fast food chain. (For the record, its chick/fill/a like the letter.)