Back in 1923, after Hawaii’s football team—then the Fighting Deans—won an epic gridiron battle against Oregon State, a rainbow allegedly appeared in the sky. After that, every time a rainbow arced over the field, the team is said to have won, prompting a name change to the Rainbow Warriors. In 2000, however, the school scrapped the rainbow insignia for a block-letter “H” and officially changed the football team’s name to the plain old Warriors. “That logo really put a stigma on our program at times,” athletic director Hugh Yoshida said in a radio interview at the time. “It’s part of the gay community, their flags and so forth. Some of the student athletes had some feelings in regard to that.” The remark elicited similarly strong “feelings” from many in the campus gay community. But Yoshida said his quote had been taken out of context: he had also noted that the team name was easily confused with Jesse Jackson’s Rainbow Coalition and NASCAR driver Jeff Gordon’s Rainbow Warrior racing team. (And let’s not forget the Greenpeace vessel of the same name, infamously sunk by French commandos in 1985.) The university nonetheless issued an apology “to anyone who was offended.” Other teams were allowed to pick their own monikers: baseball went with just Rainbows; basketball, tennis, and swimming and diving chose Rainbow Warriors; and golf and volleyball followed football to become the Warriors.
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North Dakota's Board of Higher Education voted May 14 to retire the University of North Dakota's Fighting Sioux nickname and logo after a lengthy dispute over whether or not the name was derogatory towards Native Americans. In honor of the name change, TIME examines ten other schools that might consider similar rebrandings.
The University of Hawaii Rainbow Warriors
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Go Team!