
Generally teams opt for monikers that menace — large carnivores are always safe bets — or evoke a location (Major League Baseball’s extinct Washington Senators, the Tennessee Volunteers). The brainiacs at MIT chose to play up the school’s nerdiness, a tactic unlikely to strike fear in opponents’ hearts. Unless, of course, they stop to think that the starting salary for an MIT engineering graduate far outstrips those of most of the sports marketing majors populating Division I teams.