Nike signs the phenom; and pairs him with Tiger Woods in a new advertisement
nike
Rip Lance, But Don’t Rip Livestrong
Though Lance Armstrong’s athletic career is tarnished, Livestrong should survive and thrive
Keeping ScoreKeeping Score
Should Nike Be Sticking by Lance Armstrong?
The company continues to endorse Lance Armstrong. But at what cost?
Keeping ScoreBasketball
NBA Finals Profile: Inside The Mind of Kevin Durant
The NBA superstar discusses the social impact of his nerd-chic style, why he’s committed to Oklahoma City, and his approach to stardom
Racism and Euro 2012: Football’s Ongoing Struggle
The rosters of many Euro 2012 teams are a melting pot – one that modern-day Europe should start getting used to.
Football Fashion: Nike Unveils (Sort of) New Uniforms for NFL
Nike’s new NFL uniforms don’t take too many chances, but there are subtle design changes here and there. And the Seattle Seahawks got a total makeover.
But designers can still hope. On Tuesday in New York City, Nike unveiled …
Keeping ScoreWorld Cup
Why the U.S. World Cup Ratings Are So Strong
Here, we dissect the impressive World Cup ratings in the States, and chew over their possible impact on American soccer, especially as it pertains to Major League Soccer. The U.S. pro league that has carved out a stable niche, but it hasn’t exactly captured the imagination of casual American sports fans. Do you think the World Cup can …
The World Cup Nears — What Will the Future Write?
Over 12 million people have watched Nike’s epic World Cup ad on YouTube, and for good reason. Directed by Alejandro Gonzalez Inarritu, an Oscar nominee for the 2006 film Babel, the commercial is a spectacular paean to the world’s game, whirring from a sultry night in West Africa to visions of monumental triumph in an Iberian square. …
