Keeping Score

Pot Will See Sales Spike For Super Bowl, Just Like Pizza

Colorado's pot shops are cheering Peyton Manning

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Matthew Staver / Bloomberg via Getty Images

Recreational marijuana (cannabis) called Ice is arranged for a photograph inside the Evergreen Apothecary in Denver, Colorado, U.S., on Thursday, Jan. 9, 2014.

If you’re looking to stock up on Super Bowl goodies, you’ll find no shortage of deals at pizza joints, the supermarket or the beer distributorship. But you won’t find any Super Bowl specials at the Denver Kush Club, a marijuana dispensary. Before New Year’s Day, when only the sale of medical marijuana was legal in Colorado, the Kush Club would discount a gram of marijuana if, say, the Broncos scored four touchdowns. But those promotions disappeared once legal recreational sales started under new state law.

“We’ve just been running out of product so quickly,” says Jess Vanderpool, a store manager. “We can’t really justify any deals right now.”

Football is good for lots of businesses: TV networks, hotels around the stadium, pizzerias, supermarkets, makers of chicken wings and dips. Now throw pot in the mix, too. Especially with both states who have teams in the Super Bowl—Colorado’s Denver Broncos and Washington state’s Seattle Seahawks—having recently become the first two states to allow marijuana for recreational use.

“Liquor stores see a spike,” says Vanderpool. “Why should this be any different?”

Over the past few weeks, marijuana dispensaries in Colorado have seen an uptick in the days and hours before the Broncos play. Fans are stocking up. Now that Denver is playing in the Super Bowl, Colorado shops are expecting their biggest spikes yet. “We’re anticipating a really, really busy Saturday,” says David, the store manager for Mile High Medical/Recreational Cannabis, located across the street from Sports Authority Field, home of the Broncos (he did not give his last name)

These proprietors say that weed, like a bowl of chips, meshes with watching sports. “It’s a Sunday, you’re hanging out in the house relaxing,” says David. “Instead of relaxing with a Bud, you’re relaxing with a joint. Or a bud.” For the Super Bowl, David predicts that the sativa strain of marijuana, which raises energy levels, will be a better seller than the indica strain, which has more mellowing effects. It’s pretty big game after all.

(MORE: Five Ways To Seem Smart About The Super Bowl)

At the LoDo Wellness Center in Denver, more than one customer has come to rekindle their acquaintance with marijuana during the Super Bowl. “We hearing things like I haven’t smoked in 30 years,” says Liz H.—she also would not disclose her last name—a front desk manager. “They’re treating it like as fine bottle of wine.” Liz said that before the San Diego Chargers played a playoff game in Denver three weeks ago, Chargers fans flocked to the shop. “There have been a couple of people with Seahawks gear,” she says. “We’ve bonded over cannabis use, sure.”

But recreational sales in Washington state, home to the Seahawks and also implementing a new law, don’t start until later in the year. With the Seahawks in the Super Bowl, those shops are missing out. “How cool has this been for us?” says David. “You need to go recreational. So your team can make the Super Bowl.”

(MORE: Marijuana Movement Seizes Super Bowl Spotlight)

17 comments
Afreedomfighter
Afreedomfighter

It's estimated that 50 million cases of beer are sold to Americans for consumption on a typical Superbowl Sunday.  Every year some of those people will end up driving impaired. There will be accidents.  There will be deaths.  there will be fights & domestic violence. There will be people puking, people passed out, and some folks who end up doing things they will regret the next morning.  Someone might even die from an alcohol overdose.   Cannabis, not so much.  

One person is killed every half-hour in the US due to drunk driving. Each year over16,000 are killed in alcohol related crashes. Alcohol is a factor in about half of all traffic fatalities.   Every 2-3 minutes a person is seriously injured in an alcohol related crash.   Cannabis traffic statistics are almost nonexistent by comparison.  Which is safer?  The answer is obvious.   Cannabis with never an overdose death in all medical history, and no statistical record of traffic accidents is clearly safer!  Which begs the question:  why has the government been lying?   End the lies and legalize.

onoffon2001
onoffon2001

why is this even an article, way to point out the obvious. Do people buy beer for the super bowl too?

Afreedomfighter
Afreedomfighter

Famous cannabis users who made history: Carl Sagan, Richard Branson, Bill Gates, Bill Clinton, Richard Burton, Margaret Mead, Tim Lincecum, Kareem Abdul Jabbar, Louis Armstrong, John Denver, Willie Nelson, Don Ho, Smokey Robinson, Pink, Tom Petty, Benny Goodman, Michael Phelps, Rick Steves, Michael Bloomberg, Ted Turner, Montel Williams, Stephen King, Arnold Schwarzenegger, Bill Murray, Art Garfunkel, Chris Rock, Wesley Snipes, Thelonious Monk, Steve Martin, Sir Paul McCartney, Rudyard Kipling, Ray Charles, Peter Sellers, Newt Gingrich, Neil Young, Larry Hagman, Jimi Hendrix, Julia Roberts, Johnny Cash, Jesse Ventura, Jennifer Aniston, Jack Nicholson, Francis Ford Coppola, Duke Ellington, Drew Barrymore, Dionne Warwick, Bing Crosby.....


ImmortalIllumined
ImmortalIllumined

the greatest plant in the universe is almost free, LET FREEDOM RING!!!13

from 0 states to half the country, from low 20% approval to almost 70%, cali runs this planet by 2 decades,time to tie marijuana to the 2014, and 2016 elections

20 years behind us southern states, sad and scary....nobody denies freedoms like the south, nobody...even if marijuana reforms did pass the republiCANTS in charge would deny you all your freedoms, centuries of practice...no matter though, we never planned on getting your backwards brethren from day one, half the country already but not one southern state, lol...

love and freedom forever

MARIJUANA SUPER BOWL 2014, free state vs. free state, destiny....huge demand bump in cali since legalization, wow

AMERICA'S WAR ON DRUGS IS A WAR ON AMERICANS!!!33

byrondelaney
byrondelaney

"Pot Will See Sales Spike For Super Bowl, Causing Sales Spike in Pizza"


thetitaniumdragon
thetitaniumdragon

@ImmortalIllumined  I'm sorry, but pot sucks.


I mean, I'm 100% for legalization and all, but honestly? Meh. Why would I want to get high? Stoners are lame.


Besides, if you're going to go for the "greatest plant", that would probably either be a tree (probably Douglas Fir or another evergreen) or tea or coffee (sort of a tree) or cacao (which is also a tree).


I mean seriously, caffeine and chocolate are awesome. You're putting weed over that? Please.


Also, the whole "war on Americans"... honestly, you really are better off not smoking weed. The problem is, people do it anyway, en masse, and finance people who engage in the illegal drug trade (which is bad), and it really isn't any worse for you than alcohol is (which is basically impossible to ban due to its ease of creation), so banning it is kind of pointless as it means less tax money and less control over the market. Legalizing drugs like cannabis, ecstasy, and the like is just better for everyone involved than banning them, though I think keeping heroin, cocaine, morphine, and similar drugs heavily controlled is probably wise.

shmuelman
shmuelman

@byrondelaney I forget, does marijuana cause stoners to buy junk food, Doritos and pizza, or does it turn you into a organic food hippie? People need to get the story straight.

shmuelman
shmuelman

@thetitaniumdragon @ImmortalIllumined 

There is no doubt that if we are looking at reduced use and harm reduction. then heroin should be legalized and controlled. It is not controlled right now, there is an unlimited supply on the street. I mean, look at Philip Seymour Hoffman's untimely death today. It was just revealed that the DEA made a deal allowing the Sinaloa cartel to operate for cooperation against other cartels. The reasoning? A net reduction of drugs on the street. The outcome? Probably billions in profits to the cartel, and who can say how much they paid to the DEA for the deal. Tens or hundreds of millions in graft? Small change for the business. And your comment on banning alcohol? It's easy to ban, just pass a law and start busting people. At least Congress felt they needed to pass a Constitutional Amendment, now just put the drug on a list, and start making arrests. No big deal.

Afreedomfighter
Afreedomfighter

@thetitaniumdragon @ImmortalIllumined  


Maybe i'm taking you too serious but, Ever have a glass of wine or a beer?????  I have to laugh at folks who make such statements.  If you abstain from all types of libations good for you.  If not you're a blatant hypocrite. 

I am 57 and have been using cannabis for 40 years. I'm a husband, father, electronics engineer, community volunteer and successful business owner.  I vaporize cannabis (no smoke, no smell, no problems).  I am in excellent health and I run 15-20 miles per week.  According to the CDC web site no one has ever died from cannabis intoxication in all medical history. How long do we have to suffer the lies and ridiculous nonsense from a government whose own studies have shown cannabis all but harmless by comparison to  prescription drugs, tobacco and booze.  Stop the lies and Legalize!


byrondelaney
byrondelaney

@shmuelman All I know is you can get vegetarian organic pizza in Boulder with marijuana as a topping.

thetitaniumdragon
thetitaniumdragon

@KevinHunt @thetitaniumdragon @ImmortalIllumined  The only people who have ever died from a caffeine overdose were taking caffeine pills and similar highly concentrated versions of the drug. You can die from a THC overdose in exactly the same manner; no one has ever died from the ingestion of tea, coffee, or soda - you would have to drink 80 to 100 cups of coffee to do so. Thus, the only realistic way to OD is to deliberately take large quantities of the drug in highly concentrated form.


So, yeah. Kind of meaningless.


Several dozen people have died directly from the use of marijuana (that is to say, they had a fatal reaction to it, though not via overdose) and thousands of people die from marijuana use in the US every year, primarily via automobile crashes, though occasionally via other forms of accidental death.


Marijuana is about as dangerous as alcohol - you pretty much can't OD on it (though most people who die from drinking alcohol do not die from an overdose, but from accidental death, and even many of those who die "directly" die not of an overdose, but of choking on their vomit) but it greatly impairs your judgement and reaction times, making accidental death while stoned considerably more likely - judging by overall usage statistics, you're as likely to die accidentally as a result of being stoned as being drunk, and people who are stoned are also more likely to commit crimes, just as drunks are.


Caffeine, conversely, is a stimulant, and has many positive effects on your body - and unlike pot, has no known long-term negative side effects. If you don't OD on caffeine, it is pure upside, and it is very hard to OD on caffeine.

thetitaniumdragon
thetitaniumdragon

@shmuelman @thetitaniumdragon @ImmortalIllumined  He died from using heroin. That's what happens when you use heroin; you die. Sooner or later, it gets you.


Heroin is one of the nastiest drugs in existence. Not only is it incredibly addictive, but it is very bad for you and makes you useless. Getting off of it is very hard, and it is just terrible.


And the reason you can't ban alcohol is because it is too easy to make. Anyone can make alcohol in their house. Banning it, thus, is impossible, because it can be made from far too many things in an incredibly trivial manner. Any ban on alcohol is impossible to enforce, and in any case, ethanol cannot be wholly banned because it is an important chemical. You can ban something which is a plant product because you can actually control its production, but something you can make out of numerous organic products without any scientific knowledge or specialized equipment is just not something you can control in any sort of efficacious manner.


Heroin and other, similar drugs need to be controlled. Morphine is a controlled substance, and diamorphine needs to be as well, and for the same reasons.


Legalization will not reduce harm; it will increase harm, because it makes heroin more readily available. Legalization of pot will harm the illegal drug trade because pot is the biggest illegal drug market; legalizing all of the low-level drugs, and leaving things like morphine, heroin, ect. controlled, will hurt the cartels and drug dealers. Everyone knows someone who smokes pot; how many people know someone who shoots up on heroin? Not many.


Also, it should be noted that apparently, the DEA isn't cooperating with them anymore. I wouldn't be surprised if the DEA betrayed them deliberately - snuff out their competition so they're the only game in town, know where they're going so you don't "accidentally" bust them... then once you've taken the other players out of the game, you already know the game of the player who is left.


As they say, real friends stab you in the front.

thetitaniumdragon
thetitaniumdragon

@Afreedomfighter  Thousands of people die annually from marijuana intoxication. No one dies from it directly; instead they die accidentally, via car accidents and other things.


Not that I'm opposed to its legalization - I am for it - but people who think it is harmless are simply wrong. It is as dangerous as alcohol is.


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