In this week’s issue of TIME, we explore the cult of Tough Mudder, the obstacle-course racing event held across the country. Tough Mudder was launched in 2010 and has seen rapid growth in people willing to put themselves through a grueling challenge – and paying up to $200 for the experience. Tough Mudder courses are 10-12 miles long, hustling participants through two dozen or so obstacles: there are electric shocks, plunges into water off of high planks, leaps into a vat of ice (that one is called “Arctic Enema”), and many runs through mud.
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People need challenges! Especially if you have an office job, any physical challenge is appreciated. Besides, these obstacle courses aren't nearly as dangerous as other games like Chess for example - http://sports-facts.top5.com/chess-kills!-unbelievable-causes-of-death-while-playing-chess/ Seriously though, Tough Mudder would make for an awesome company team building event (better than paint ball?) if it's considered safe enough by the management/hr.