Keeping Score

Why the U.S. World Cup Ratings Are So Strong

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Here, we dissect the impressive World Cup ratings in the States, and chew over their possible impact on American soccer, especially as it pertains to Major League Soccer. The U.S. pro league that has carved out a stable niche, but it hasn’t exactly captured the imagination of casual American sports fans. Do you think the World Cup can lift Major League Soccer to the next level?